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The market for targeted health & wellness beverages is a dynamic and rewarding one, driven largely by the growing recognition of the instrumental role diet plays in a wide range of health conditions, athletic performance, and general well being. In fact, the health & wellness category is one of the fastest growing retail categories in the world.


The Malaysian juice bar industry continues to see healthy demand in 2016 as more consumers switched from carbonates to juice in foodservice and retail channels. This was due to its healthier and more natural image compared to carbonates.


Consumers, especially in the 18-24 year-old range, are embracing the product as a healthy and portable meal alternative.


The Smoothie Factory has taken its brand to the next level through extreme differentiation by developing new flavors. This keeps guests engaged and over the years has expanded its menu to include fresh squeezed juices and authentic frozen yogurt. Our functional food offerings create synergy and attracts additional guests beyond traditional smoothie aficionados.